Top Picks Under $30

DRY TEXTURIZER

What

For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down. Winner of the TotalBeauty Awards 2017 for Best Beach/Texture Spray.

How to Use

Ingredients

key features:

• Enriched with Ocean Silk Technology
• Includes violet pigments and UV Protectants
• Adds pigments to hair, counteracting and neutralizing yellow/golden tones 
• Hydrates, increases shine and gives stability
• Balances blonde and grey hair tones 

ideal hair types:

Apply on to wet hair. Leave on 1-2 minutes. Rinse. 

directions:

Massage into washed hair, comb through gently. Allow 1–2 minutes to work in. Rinse well.

specs:

• Size: 250ml
• Ingredients:
  AQUA (WATER), CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, STEARYL ALCOHOL, PROPYLENE GLYCOL, GLYCERETH-2 COCOATE, DIOLEOYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, CETEARYL ETHYLHEXANOATE, PHENOXYETHANOL, AMODIMETHICONE, PARFUM (FRAGRANCE), PEG-40 HYDROGENATED CASTOR OIL, ISOPROPYL ALCOHOL, SODIUM CHLORIDE, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, ISOPROPYL MYRISTATE, ETHYLHEXYLGLYCERIN, HEXYL CINNAMAL, CITRIC ACID, CETRIMONIUM CHLORIDE, TRIDECETH-10, LIMONENE, CI 60730 (EXT. VIOLET 2), SODIUM SULFATE, CHONDRUS CRISPUS (CARRAGEENAN) EXTRACT, LINALOOL.
  

• Promote healthier and ensure longer lasting colour
• Recommended for everyday use on any hair type.

• Apply evenly to clean, damp hair
• Leave on for 1-5 minutes and rinse

Water (Eau), Stearyl Alcohol, Cetyl Alcohol, Dimethicone, Behentrimonium Chloride, Glycerin, Cetyl Myristate, Cetyl Stearate, Paraffinum Liquidum (Mineral Oil/Huile Min?rale), Propanediol, Hydroxyethylcellulose, Cetrimonium Chloride, Silicone Quaternium-16, Cetyl Palmitate, Panthenol, Undeceth-11, Polysorbate 20, Sodium Phytate, Butyloctanol, Undeceth-5, Ethylhexylglycerin, Potassium Sorbate, Benzyl Salicylate, Linalool, Citric Acid, Oenothera Biennis (Evening Primerose) Oil, Punica Granatum Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Peg-50 Shea Butter, Yellow 10 (Ci 47005), Red 40 (Ci 16035), Mangifera Indica (Mango) Fruit Extract.

• Promote healthier and ensure longer lasting colour
• Recommended for everyday use on any hair type.

• Apply to wet hair. Lather, massage and rinse
• Follow with Alcove's Daily Conditioner

Water (Eau), Sodium Lauryl Sulfoacetate, Sodium C14-16 Olefin Sulfonate, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Betaine, Glycerin, Phenoxyethanol, Parfum (Fragrance), Glycol Distearate, Disodium 2-Sulfolaurate, Peg-150 Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-16, Undeceth-11, Benzyl Salicylate, Citric Acid, Tetrasodium Edta, Butyloctanol, Undeceth-5, Linalool, Oenothera Biennis (Evening Primerose) Oil, Punica Granatum Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Peg-50 Shea Butter, Yellow 10 (Ci 47005), Red 40 (Ci 16035), Mangifera Indica (Mango) Fruit Extract.

For colored hair.

With Salina Caper Blossom extract, Slow Food Presidium.

Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.

A perennial bush of tropical origin, the caper has been growing around the Mediterranean basin from time immemorial: references to its use as a food and medicine are found in the Bible, in the works of Hippocrates, Aristotle and Pliny the Old.

Shampoo

What

Illuminating and protective sham-poo for cosmetic colour that gives long-lasting shine.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MINU/conditioner or MINU/hair mask, according to the needs.

Ingredients

conditioner

What

Smoothing conditioner, it favours straightening giving hydration.

How to Use

Apply to towel dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.

Ingredients

For wavy or curly hair.

With Noto Almond extract, Slow Food Presidium.

Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.

Since the mid 19th century, this area, one of Sicily’s most beautiful agricultural landscapes, has been home to a variety of almond of exceptional quality, the Romana, named after the family of farmers on whose fields this variety was found and who have had the honour of making it known. These almonds have a thick and woody shell that enables them to preserve their flavour and aroma for a long time, which is why they are particularly sought after by confectioners worldwide.

Shampoo

What

Elasticizing and controlling shampoo, it gives volume and keeps the hair soft and light.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

Conditioner for natural curls. Designed to nourish and define curls while building strength and shine. Ocean Silk Curl Complex refines each curl and seals out frizz, creating soft, lasting curls.

key features:

• Designed to condition, nourish and define curls
• Seals out frizz and repairs split ends
• Promotes soft, bouncy curls
• Vegan and Cruelty Free
• Free from Parabens

ideal hair types:

Ideal for curly hair.

directions:

Gently smooth into curl lengths, focusing on the ends. Comb through gently. Leave on hair for 1-2 minutes. Rinse well.

specs:

• Size: 100ml/ 250ml
• Ingredients:
  AQUA (WATER), CETYL ALCOHOL, STEARYL ALCOHOL, GLYCERYL STEARATE, DICAPRYLYL ETHER, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM CHLORIDE, POLYQUATERNIUM-10, PHENOXYETHANOL, PARFUM (FRAGRANCE), LACTIC ACID, PEG-40 HYDROGENATED CASTOR OIL, ISOPROPYL ALCOHOL, PG-HYDROXYETHYLCELLULOSE COCODIMONIUM CHLORIDE, ETHYLHEXYLGLYCERIN, LINALOOL, LIMONENE, BENZYL SALICYLATE, HEXYL CINNAMAL, HYDROLYZED RHODOPHYCEA (RED ALGAE) EXTRACT.
  

This conditioner with Ocean Silk Technology provides superior conditioning and detangling. The formula makes hair supple and strong. Leaves hair with bounce and a silky shine.

key features:

• Provides superior conditioning and detangling
• Leaves hair with bounce and a silky shine
• Vegan and Cruelty Free
• Free from Parabens 

ideal hair types:

Perfect for natural hair types.

directions:

Massage a small amount into wet hair. Leave on 1-2 minutes.  Rinse thoroughly.

specs:

• Size: 100ml/ 250ml
• Ingredients:
  AQUA (WATER), CETYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, DIOLEOYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, PHENOXYETHANOL, AMODIMETHICONE, GLYCERETH-2 COCOATE, CETEARYL ETHYLHEXANOATE, PARFUM (FRAGRANCE), ISOPROPYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, SODIUM CHLORIDE, TRIDECETH-12, ETHYLHEXYLGLYCERIN, CITRIC ACID, ISOPROPYL MYRISTATE, CETRIMONIUM CHLORIDE, HYDROLYZED RHODOPHYCEA (RED ALGAE) EXTRACT, LINALOOL.
  

Replenish and restore moisture for silky, shiny hair.

key features:

• Great at moisturizing dry scalps
• Helps control frizz and preserve color
• Sulfate, Gluten and Paraben free cleansing

ideal hair types:

• For all hair types especially normal to dry, color treated and foiled

key ingredients:

• Aloe Vera Gel — Organic healing and soothing properties.
• Jojoba Seed Oil — The most effective instant moisturizer to the hair, rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.
• Avocado Seed Oil — Quenches dry thirsty hair and adds strength.
• Creatine — Most effective natural ingredient to add strength to the hairs internal structure especially on color treated, foiled and bleached hair.
• Quinoa Protein — Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Mango, Orange and Tangerine

Loma's Nourishing Conditioner is an instantaneous conditioner to repair damaged hair for healthy results.  

key features:

• Helps control frizz and preserve color

ideal hair types:

For dry, thirsty and chemically treated hair. Safe on Keratin treated hair and hair pieces

key ingredients: 

• Creatine — 35% more effective that any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma.
• Shea Butter — A creamy rich reparative ingredient that hydrates the hair and scalp.
• Caprylic/Capric Triglyceride — Natural based moisturizing reparative oil that nourishes the hair and skin.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Cranberry and Pear

Loma's Nourishing Shampoo helps control frizz and preserve color. It's created with skin care cleansers

key features:

• Naturally nourishing and cleansing to leave hair and scalp healthy
• Loma's most clarifying shampoo
• Sulfate, Gluten and Paraben free

ideal hair types:

For dry, thirsty and chemically treated hair. Safe on Keratin treated hair and hair pieces

key ingredients: 

• Creatine — 35% more effective that any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma.
• Olive Oil — Adds instant nourishment to the hair and skin.

specs:

• Size: 0.5oz/ 3oz/ 12oz /33.8oz
• Aromatherapy: Cranberry and Pear

CURL BUILDING SERUM

What

For creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls while preventing frizz and blocking humidity.

How to Use

Ingredients

• Promote healthier and ensure longer lasting colour
• Recommended for everyday use on any hair type.

• Apply evenly to clean, damp hair
• Leave on for 1-5 minutes and rinse

Water (Eau), Stearyl Alcohol, Cetyl Alcohol, Dimethicone, Behentrimonium Chloride, Glycerin, Cetyl Myristate, Cetyl Stearate, Paraffinum Liquidum (Mineral Oil/Huile Min?rale), Propanediol, Hydroxyethylcellulose, Cetrimonium Chloride, Silicone Quaternium-16, Cetyl Palmitate, Panthenol, Undeceth-11, Polysorbate 20, Sodium Phytate, Butyloctanol, Undeceth-5, Ethylhexylglycerin, Potassium Sorbate, Benzyl Salicylate, Linalool, Citric Acid, Oenothera Biennis (Evening Primerose) Oil, Punica Granatum Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Peg-50 Shea Butter, Yellow 10 (Ci 47005), Red 40 (Ci 16035), Mangifera Indica (Mango) Fruit Extract.

Replenishes hair in need of deep hydration and weightless conditioning

• Apply to wet hair. Lather, massage and rinse
• Follow with Alcove's Hydrating Conditioner

Water (Eau), Sodium Lauryl Sulfoacetate, Sodium C14-16 Olefin Sulfonate, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Betaine, Glycerin, Phenoxyethanol, Parfum (Fragrance), Glycol Distearate, Disodium 2-Sulfolaurate, Peg-150 Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-16, C10-16 Olefin, Undeceth-11, Butyloctanol, Benzyl Salicylate, Citric Acid, Tetrasodium Edta, Undeceth-5, Linalool, Formic Acid, Sodium Hydroxide, Oenothera Biennis (Evening Primrose) Oil, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Cannabis Sativa Seed Oil, Ext. Violet 2 (Ci 60730), Isopropyl Alcohol, Peg-50 Shea Butter, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Mangifera Indica (Mango) Fruit Extract.

hair mask

What

Intensive repairing mask for deep nourishment.

How to Use

Apply to towel-dried hair after using NOUNOU/shampoo. Leave on for 10-15 minutes, comb, then rinse. Proceed with the desired styling.

Ingredients

For long or damaged hair.

With Villalba Lentil Seeds extract, Slow Food Presidium.

Rich in serine and glutammic acid, the most abundant amino acids in keratin, it nourishes and repairs.

Villalba lentils are characterised by a high content of iron and proteins, and a low content of phosphorus and potassium.Their cultivation is very sustainable since they do not require fertilizers, special treatments or irrigation.

Shampoo

What

Breakage preventing and shine giving shampoo, it gives silkiness and light to the hair.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MELU/conditioner.

Ingredients

For frizzy and unruly hair.

With Minuta Olive extract, Slow Food Presidium.

Rich in fatty acids and vitamins, it has an elasticising and softening action.

The Nebrodi mountains, the large “green heart” of Sicily, are the ideal habitat for a rare and ancient Sicilian olive cultivar, the Minuta. Unlike other Sicilian oils, the Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas. It is highly nutritious with a high concen-tration of polyphenols and vitamin E.The centuries-old olive groves, which are still producing, are evidence of the historical significance of Minuta olives in the area.

Shampoo

What

Smoothing shampoo, it cleanses gently and favours straightening.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

• Accelerates the drying process
• Protects the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress

Apply the right amount of product evenly to shampooed and towel dried hair, working section by section. Leave on for 2-3 minutes, then comb. Rinse off thoroughly.

• Roucou oil - prevent hair aging, strong anti-oxidant action
• Carbon-neutral/Zero Impact Product

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

conditioner

What

Elasticizing and controlling conditioner, it gives elasticity and volume to the hair.

How to Use

Apply to towel-dried hair after using LOVE/shampoo. Leave on for 2-5 minutes, comb, then rinse. Proceed with the desired styling.

Ingredients